Do you want a copywriter to help you engage with your customers, staff or the media – the people who really matter to you?

Bennettwords produces considered, creative copy for organisations of all sizes both in the UK and internationally, grabbing readers’ attention and cutting through the jargon.

Run by freelance copywriter Andrew Bennett and based in Nottingham, Bennettwords specialises in B2B marketing copy, news releases and other materials for the media, web copy, magazine articles and much more besides.

Andrew has worked with clients of all shapes and sizes, ranging in recent years from leading international companies to marketing and PR agencies and UK-wide charitable organisations.

All copy is tailored to meet each client’s needs and produced to tight deadlines, requiring very little supervision. Contact Andrew at Bennettwords for more details about how he can help make your latest copywriting project stand out.

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New creative portfolio for Bennettwords

Bennettwords has a new online portfolio featuring some of the recent writing, PR and content creation projects completed by proprietor Andrew Bennett.

A selection of Andrew’s magazine articles, web content, press releases and marketing materials can be viewed at http://andrewbennett.crevado.com/

The digital portfolio is just a snap-shot of many, but not all, of the projects Bennettwords has undertaken on behalf of a variety of clients in the last few years.

International website content created by Bennettwords

Bennettwords recently completed an international assignment – researching and writing web content for a global recruitment company based in Switzerland.

Anthoney Consulting specialises in recruiting for roles in construction, property and civil engineering around the world, with clients including leading corporate players in those areas.

The business needed a new website to both communicate with clients and attract candidates. Its creative brief included producing web content based on an understanding of the needs and mind-set of corporate HR managers, and the time-pressured environment that the clients’ recruiters operate within.

Anthoney Consulting has consultants with more than 20 years’ experience in global talent acquisition, along with international experience working within the industries that it recruits candidates for. The company can also offer HR consultancy services to businesses at a senior level. Find out more about its services by clicking here.

A new image for bennettwords

What’s black, white and red all over? No, not a newspaper – for those that remember that joke – it’s the new logo for bennettwords.

I’ve gone for a bolder, more modern approach with a new typeface, and a design to emphasise the ‘word’ part of the company name.

So while I’m often busy creating content and doing PR, well-chosen words are usually at the heart of what I do.

Plans for later this year also include a new website. Watch this blog for more bennettwords news.

 

Why buzzwords deserve the axe

Like it or not – and I’m not happy about this – jargon continues to haunt us. And recently, an irritating number of “buzzwords” have been in frequent use.

So I was pleased to see a PR company has been making a concerted effort to purge press releases and other pieces of writing of “business-speak” and the latest buzzwords.

Yes, employees at some firms may walk around enthusing over the joys of “re-purposing” (which really means adopting something for a different purpose) and the need for their services to be “valued-added”. But it’s a long way from writing in plain, simple English.

Clear, uncluttered phrases mean your communication is always more likely to be better understood and hence successful. Especially in a pressured business environment when time is precious.

Get to the point and move on. I’ve also noticed a disturbing trend, especially on the web, of employing words and phrases some consider to be trendy. For instance, describing someone as being “super excited” about something new or using “awesome” as an adjective.

Writers might may believe they are being “cool” (another such phrase) but these terms are likely to put readers off.

Including these phrases in your copy might make readers think the writer and their organisation need to grow up.

In terms of other personal bug bears, I find so-called “mission critical” activities (since when has everyone been trying to rival the NASA Space Programme?) irritating.

And I would love to see the phrase “reach out” be banned. As in: “Thanks so much for reaching out to me,” or similar jarring equivalents, which we hear all too often now.

What is wrong with approaching someone or talking to them instead?

  • Want help in writing clear jargon-free copy that gets results? Contact me.

Bennettwords gets the fifth anniversary success story across

West Bridgford property lettings specialist Slater & Brandley is a success story. They turned to Bennettwords for help with PR to mark the fifth anniversary of their business, gaining coverage in local media including the Nottingham Post as a result.

Here’s the press release:

From zero to 350: West Bridgford property lettings agency celebrates success

Business which started with no portfolio now boasts local expertise and scale in just five years

19 September, 2016

A West Bridgford-based property lettings business celebrates its fifth birthday this month with achievements including having a portfolio of 350 properties under its management.

Slater & Brandley, founded in September 2011, started out managing single let residential properties and in recent years have also become known as experts in managing Houses in Multiple Occupation (HMOs) for working professionals; the largest of which is the 32 bedroom, West One site in West Bridgford, where the company also has its offices.

With the local lettings market continuing to grow due to the lack of property to buy at affordable rates for first time buyers, Managing Director, Garry Slater and Partner, Will Brandley have set their sights on growing the company’s management portfolio to 1,000 rental properties within the next five years.

The Slater & Brandley business started from scratch in 2011, and is now registered as an ARLA (Association of Residential Lettings Agents) regulated managing agent, accredited by the UK’s foremost professional body for letting agents.

 Garry Slater commented: ‘We were delighted to mark five years in business with a special event for our landlords at the Canalhouse on Thursday, 15 September, 2016. A good number of our landlord clients, trades and the whole Slater & Brandley team joined us in celebrating what is an extraordinary achievement.

‘Slater & Brandley has come a long way in just five short years. We cover a wide range of properties within a five mile radius of Nottingham City Centre and have become well-known for our success in managing both single let properties and Houses in Multiple Occupation (HMOs).’

‘Since the Brexit vote in June for the UK to leave the EU, an increasing number of new landlords have come to us. Reasons for this include many realising that property remains one of the best investment classes for the long-term’.

Mr Slater added: ‘As a result of the team’s sheer determination to focus on exceeding customer expectations we have grown faster than any of our competitors both organically, and because landlords are switching to us’.

‘Our business has been built on an unrivalled reputation for delivering “everything lettings should be” and we are now growing at a great rate as a result of building a strong local brand. We very much look forward to the next few years.’

Marking five great years (from left to right): Slater & Brandley’s Will Brandley, Nick Morgan, Joanna Benson, Garry Slater, Vanessa Pennington, and Garry Corpe.

 

sb_fifth_anniversary_september_lores

Should I jump on that bandwagon?

Did you rush to post #jessuischarlie? Perhaps you felt moved to give it up – digitally speaking – for Beirut, or upload a French flag or Eiffel Tower image as your Facebook profile photo. Maybe you, too, liked the recent #jesuisparis hashtag.

This blog posting isn’t here to question whether and how private individuals should respond to dramatic, and recently horrifying, world news events in any way. That is down to people’s individual consciences.

But as an experienced copywriter and PR adviser, I sometimes wonder about the wisdom of jumping on the newest, trendiest bandwagon to achieve publicity or even commercial gain.

A few thoughts:
• Getting involved with heavily trending social media sensations – generated, of course, in response to horrendous news events – can certainly get you noticed. And quickly. But choose wisely; the above mentioned hashtags were (and are) extremely public and people will be quick to judge your motivation for commenting on, or becoming part of, the debate

• Think about your long-term strategy. If you’re always ‘in the news’ commenting on topical, and sometimes highly controversial, issues, then offering your perspective using Twitter, Facebook and other channels may just be part of your daily work

• But if your organisation is new to showing its face in public, you would be better to start on safer, more familiar local ground than launch into the so-called ‘Twittersphere’ reacting to a big international news story. Especially if the event is one whipping up strong emotions and controversy

• If you don’t necessarily seek a high profile, sometimes silence is the best option. Some members of a charity representing members in the UK and Republic of Ireland were offended and annoyed to see the genetic condition it speaks for misrepresented in the British national press last autumn. A quick reaction to the tabloid newspaper pictures and news stories might have generated results in terms of seeing the charity’s own views in print. But ultimately, the charity trustees made the right decision by choosing not to respond on that occasion. As a result, the news story died out within a few days because the flames of controversy had not been fanned again

• Likewise, sometime as a copywriter it is worth avoiding the bandwagon of the day, or thinking carefully before you plant your boots on that wagon – so to speak (public opinion moves on quickly). Does talking about a particular event or cause suit your client’s purposes; does it fit with your audience and their needs? Or would it be just tacky, inappropriate sensationalism to drop that name or join in?

All food for thought.
www.bennettwords.bizJe Suis Paris image (hashtags)