Getting the media inspired by albinism

It can be difficult getting journalists interested in the work of a charity, especially with so many organisations clamouring for publicity – especially if that charity represents people with a rare genetic condition in the UK and the Republic of Ireland.

This month, my news release and media invite for the Albinism Fellowship Conference near Blackpool gained coverage in a number of local newspapers including the Lancashire Evening Post, and attracted interested from the broadcast media.

Here’s the news release (Inspired by Albinism conference FINAL invite), which was aimed at generating greater understanding of albinism – a condition which affects only 3,000 people in the UK and their families.

I will be back shortly on another topic – more tips on gaining coverage within editorial features.



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