We all desire and expect coverage for our news releases, given the hard work that can go into researching and writing one – not to mention the boost it should give to your marketing efforts.
But what kind of news release content is likely to put reporters off, or reduce their level of interest in using your story?
Here are a few tips, based my experience in Public Relations:
- Using jargon. If you’re writing for a technical, specialist media audience, producing a news release that is tailored for the job, it’s fine to expect a level of knowledge of the subject matter and craft your words accordingly. But our job is to make the journalist’s life easier, remember – copy that is difficult to follow and littered with buzz words from your industry or organisation won’t get used.
- Providing no immediate ‘hook’ for the story, or having the main point…
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