Why wasn’t my news release covered?

PR and copywriting in Nottingham

It’s a moment that PR professionals dread. Despite your best efforts, when you check for coverage, very few – or no – media outlets have used your carefully crafted news release.

You thought it was a great story – however, the journalists didn’t. A time of frustration, and perhaps with some explaining to do to your client if you work for a PR agency, or as a PR consultant.

All is certainly not lost, but it is probably worth taking a few minutes to evaluate why your news release didn’t get the coverage you felt it deserved, then taking note.

Here are some common reasons for a lack of coverage:

1. Bad timing – if you sent out a topical, timely press release, you may have been overtaken by (news) events. A bigger story that the media regarded as better than yours came up that day. Were journalists distracted by…

View original post 435 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s