It’s a moment that PR professionals dread. Despite your best efforts, when you check for coverage, very few – or no – media outlets have used your carefully crafted news release.
You thought it was a great story – however, the journalists didn’t. A time of frustration, and perhaps with some explaining to do to your client if you work for a PR agency, or as a PR consultant.
All is certainly not lost, but it is probably worth taking a few minutes to evaluate why your news release didn’t get the coverage you felt it deserved, then taking note.
Here are some common reasons for a lack of coverage:
1. Bad timing – if you sent out a topical, timely press release, you may have been overtaken by (news) events. A bigger story that the media regarded as better than yours came up that day. Were journalists distracted by…
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