Do you want a copywriter to help you engage with your customers, staff or the media – the people who really matter to you?

Bennettwords produces considered, creative copy for organisations of all sizes both in the UK and internationally, grabbing readers’ attention and cutting through the jargon.

Run by freelance copywriter Andrew Bennett and based in Nottingham, Bennettwords specialises in B2B marketing copy, news releases and other materials for the media, web copy, magazine articles and much more besides.

Andrew has worked with clients of all shapes and sizes, ranging in recent years from leading international companies to marketing and PR agencies and UK-wide charitable organisations.

All copy is tailored to meet each client’s needs and produced to tight deadlines, requiring very little supervision. Contact Andrew at Bennettwords for more details about how he can help make your latest copywriting project stand out.


New creative portfolio for Bennettwords

Bennettwords has a new online portfolio featuring some of the recent writing, PR and content creation projects completed by proprietor Andrew Bennett.

A selection of Andrew’s magazine articles, web content, press releases and marketing materials can be viewed at

The digital portfolio is just a snap-shot of many, but not all, of the projects Bennettwords has undertaken on behalf of a variety of clients in the last few years.

International website content created by Bennettwords

Bennettwords recently completed an international assignment – researching and writing web content for a global recruitment company based in Switzerland.

Anthoney Consulting specialises in recruiting for roles in construction, property and civil engineering around the world, with clients including leading corporate players in those areas.

The business needed a new website to both communicate with clients and attract candidates. Its creative brief included producing web content based on an understanding of the needs and mind-set of corporate HR managers, and the time-pressured environment that the clients’ recruiters operate within.

Anthoney Consulting has consultants with more than 20 years’ experience in global talent acquisition, along with international experience working within the industries that it recruits candidates for. The company can also offer HR consultancy services to businesses at a senior level. Find out more about its services by clicking here.

A new image for bennettwords

What’s black, white and red all over? No, not a newspaper – for those that remember that joke – it’s the new logo for bennettwords.

I’ve gone for a bolder, more modern approach with a new typeface, and a design to emphasise the ‘word’ part of the company name.

So while I’m often busy creating content and doing PR, well-chosen words are usually at the heart of what I do.

Plans for later this year also include a new website. Watch this blog for more bennettwords news.


Why buzzwords deserve the axe

Like it or not – and I’m not happy about this – jargon continues to haunt us. And recently, an irritating number of “buzzwords” have been in frequent use.

So I was pleased to see a PR company has been making a concerted effort to purge press releases and other pieces of writing of “business-speak” and the latest buzzwords.

Yes, employees at some firms may walk around enthusing over the joys of “re-purposing” (which really means adopting something for a different purpose) and the need for their services to be “valued-added”. But it’s a long way from writing in plain, simple English.

Clear, uncluttered phrases mean your communication is always more likely to be better understood and hence successful. Especially in a pressured business environment when time is precious.

Get to the point and move on. I’ve also noticed a disturbing trend, especially on the web, of employing words and phrases some consider to be trendy. For instance, describing someone as being “super excited” about something new or using “awesome” as an adjective.

Writers might may believe they are being “cool” (another such phrase) but these terms are likely to put readers off.

Including these phrases in your copy might make readers think the writer and their organisation need to grow up.

In terms of other personal bug bears, I find so-called “mission critical” activities (since when has everyone been trying to rival the NASA Space Programme?) irritating.

And I would love to see the phrase “reach out” be banned. As in: “Thanks so much for reaching out to me,” or similar jarring equivalents, which we hear all too often now.

What is wrong with approaching someone or talking to them instead?

  • Want help in writing clear jargon-free copy that gets results? Contact me.

Bennettwords gets the fifth anniversary success story across

West Bridgford property lettings specialist Slater & Brandley is a success story. They turned to Bennettwords for help with PR to mark the fifth anniversary of their business, gaining coverage in local media including the Nottingham Post as a result.

Here’s the press release:

From zero to 350: West Bridgford property lettings agency celebrates success

Business which started with no portfolio now boasts local expertise and scale in just five years

19 September, 2016

A West Bridgford-based property lettings business celebrates its fifth birthday this month with achievements including having a portfolio of 350 properties under its management.

Slater & Brandley, founded in September 2011, started out managing single let residential properties and in recent years have also become known as experts in managing Houses in Multiple Occupation (HMOs) for working professionals; the largest of which is the 32 bedroom, West One site in West Bridgford, where the company also has its offices.

With the local lettings market continuing to grow due to the lack of property to buy at affordable rates for first time buyers, Managing Director, Garry Slater and Partner, Will Brandley have set their sights on growing the company’s management portfolio to 1,000 rental properties within the next five years.

The Slater & Brandley business started from scratch in 2011, and is now registered as an ARLA (Association of Residential Lettings Agents) regulated managing agent, accredited by the UK’s foremost professional body for letting agents.

 Garry Slater commented: ‘We were delighted to mark five years in business with a special event for our landlords at the Canalhouse on Thursday, 15 September, 2016. A good number of our landlord clients, trades and the whole Slater & Brandley team joined us in celebrating what is an extraordinary achievement.

‘Slater & Brandley has come a long way in just five short years. We cover a wide range of properties within a five mile radius of Nottingham City Centre and have become well-known for our success in managing both single let properties and Houses in Multiple Occupation (HMOs).’

‘Since the Brexit vote in June for the UK to leave the EU, an increasing number of new landlords have come to us. Reasons for this include many realising that property remains one of the best investment classes for the long-term’.

Mr Slater added: ‘As a result of the team’s sheer determination to focus on exceeding customer expectations we have grown faster than any of our competitors both organically, and because landlords are switching to us’.

‘Our business has been built on an unrivalled reputation for delivering “everything lettings should be” and we are now growing at a great rate as a result of building a strong local brand. We very much look forward to the next few years.’

Marking five great years (from left to right): Slater & Brandley’s Will Brandley, Nick Morgan, Joanna Benson, Garry Slater, Vanessa Pennington, and Garry Corpe.



Should I jump on that bandwagon?

Did you rush to post #jessuischarlie? Perhaps you felt moved to give it up – digitally speaking – for Beirut, or upload a French flag or Eiffel Tower image as your Facebook profile photo. Maybe you, too, liked the recent #jesuisparis hashtag.

This blog posting isn’t here to question whether and how private individuals should respond to dramatic, and recently horrifying, world news events in any way. That is down to people’s individual consciences.

But as an experienced copywriter and PR adviser, I sometimes wonder about the wisdom of jumping on the newest, trendiest bandwagon to achieve publicity or even commercial gain.

A few thoughts:
• Getting involved with heavily trending social media sensations – generated, of course, in response to horrendous news events – can certainly get you noticed. And quickly. But choose wisely; the above mentioned hashtags were (and are) extremely public and people will be quick to judge your motivation for commenting on, or becoming part of, the debate

• Think about your long-term strategy. If you’re always ‘in the news’ commenting on topical, and sometimes highly controversial, issues, then offering your perspective using Twitter, Facebook and other channels may just be part of your daily work

• But if your organisation is new to showing its face in public, you would be better to start on safer, more familiar local ground than launch into the so-called ‘Twittersphere’ reacting to a big international news story. Especially if the event is one whipping up strong emotions and controversy

• If you don’t necessarily seek a high profile, sometimes silence is the best option. Some members of a charity representing members in the UK and Republic of Ireland were offended and annoyed to see the genetic condition it speaks for misrepresented in the British national press last autumn. A quick reaction to the tabloid newspaper pictures and news stories might have generated results in terms of seeing the charity’s own views in print. But ultimately, the charity trustees made the right decision by choosing not to respond on that occasion. As a result, the news story died out within a few days because the flames of controversy had not been fanned again

• Likewise, sometime as a copywriter it is worth avoiding the bandwagon of the day, or thinking carefully before you plant your boots on that wagon – so to speak (public opinion moves on quickly). Does talking about a particular event or cause suit your client’s purposes; does it fit with your audience and their needs? Or would it be just tacky, inappropriate sensationalism to drop that name or join in?

All food for thought.
www.bennettwords.bizJe Suis Paris image (hashtags)

Why you should think big on charity PR campaigns

What does it take for your charity PR campaign to be successful, especially on a limited budget and with very finite resources?

During June 2015, the Albinism Fellowship for the UK and Republic of Ireland achieved three different pieces of TV news coverage in England and Northern Ireland, three radio reports, including live BBC studio interviews with both a family affected by the condition and the chair of the charity, and at least three items in the local press for its campaign for Albinism Awareness Week (see the Albinism Fellowship’s press release).

That’s not to mention a healthy amount of social media interaction generated by members of the fellowship charity and its supporters (and equivalent charities) around the world, and in the media.

Better whisper this next bit – that’s more coverage than some private sector PR campaigns have achieved on bigger budgets.

The main purpose of the campaign was to de-bunk the myths of albinism, a rare genetic condition that affects roughly one in 17,000 of the UK population. Adding clout and extra credibility to this year’s Albinism Awareness Day was the support of the United Nations, which spearheaded albinism charities around the world – including the Albinism Fellowship – in challenging some of the damaging myths about albinism head-on.

While albinism is big news for those that live with the condition and their families, it seldom registers on the ‘news radar’. Few journalists have heard of, or understand, the condition – certainly in the UK. After all, albinism is not a life threatening condition, so why devote space to it given there are often more emotive stories out there?

Here are a few thoughts on why this campaign was a success (Bennettwords played an instrumental role in generating much of the media coverage that was gained, as well as writing the press release) and what can be learned.Albinsim Fellowship headercorner

• If your cause is not a ‘mainstream’ one (meaning it has low public awareness), write a strong press release linking it to a newsworthy event
• Why should journalists (and outsiders) care? Find people with first-hand experience of your cause/message who are willing to be interviewed and can put your points across well. Think how the ‘man in the street’, who may know nothing about your cause, can easily identify with your messages (or in this case, a rare genetic condition)
• When choosing ‘case studies’ remember they real people! Before putting them forward for media scrutiny, ensure they are comfortable being questioned about aspects of their lives; photographed and potentially filmed. Are they really happy in the spotlight?
Those are just some of the tips in achieving a strong media campaign. Want to know more? Contact me.
• Neither Bennettwords and Andrew Bennett are responsible for the content of any external websites, including those of news organisations

United Nations praised for helping dispel albinism myths

But more efforts are needed to fight ignorance about albinism

(This is a press release I researched and wrote for the Albinism Fellowship charity for the UK and Republic of Ireland. This is gaining coverage in the media around the UK this week).

Work by the United Nations (UN) to de-bunk myths about albinism has been welcomed by the Albinism Fellowship. But the charity says more still needs to be done to explain the unique challenges that face people living with albinism every day.

With Albinism Awareness Day on 13 June this year, the Albinism Fellowship, which represents people living with the condition in the UK and the Republic of Ireland, has praised a United Nations Office of the High Commissioner for Human Rights (OHCHR) website which explains the reality of albinism.

The website, launched on 6 May, is entitled ‘Not ghosts but human beings’ and the OHCHR believe the rare genetic condition is ‘profoundly misunderstood, socially and medically’.

Albinism is a genetically inherited group of conditions which leads to a reduction, or complete lack of pigment (colour) in the skin, eyes and hair of people with the condition. Approximately 3,000 people in the UK and Republic of Ireland live with it.

Mark Sanderson, Chair of the Albinism Fellowship, said: ‘We welcome the significant work of the United Nations in raising the profile of albinism on the global stage.

Albinism Fellowship logo (from website) June 2015

‘We want to ensure that our voices are heard on Albinism Awareness Day. The problems facing people with albinism in the UK and Republic of Ireland are certainly less severe than in other parts of the world – for instance, in Tanzania, Africa, there have been media reports of people with albinism being targeted against their will to be used in witchcraft.

‘But nonetheless, those living with the condition here often face a daily battle to make others understand about their often poor sight and sensitivity to the sun, as well as facing general ignorance and prejudice about their distinctive appearances and why they “look different” to other people. This must stop.’

Why good business writing matters

It’s still something that winds people up – and some of you have listed it as being among the most annoying aspects of living in Britain today. ‘It’ is bad grammar, and earlier this year respondents to a poll of 700 people cited it among the top 12 moans about life in the UK.

Granted, public transport, UKIP party leader Nigel Farage and snow ranked even higher in the survey, which was published by Metro newspaper. But it is good to see that sloppy English is still something that irks the public. Why should it matter?

The standards of many things have risen dramatically in recently years; so would it not put you off if a company (or organisation) can’t be bothered to communicate properly?

Think about it – if their website is poorly written and full of spelling mistakes, what does that say about the actual goods and services they supply?

If press releases they send to the media miss the main ‘newsworthy’ point and have other important information buried down the page, why should journalists be bothered to cover their stories?

And if a company’s social media feeds are full of unintelligible ‘youth-speak’, I would give them a miss and take my business elsewhere. Somewhere that talks to me in plain, simple English.

Content is certainly king these days, but part of that content should always be well-written words, in

Clear, simple writing always helps
It helps if your business writing is in clear, simple English – and easy to read!

a clear, simple style. Contact me for advice on helping make your business writing crystal clear.

  • What was the most irritating thing about life according to respondents to the poll? Self-service checkouts in supermarkets.