Why good business writing matters

It’s still something that winds people up – and some of you have listed it as being among the most annoying aspects of living in Britain today. ‘It’ is bad grammar, and earlier this year respondents to a poll of 700 people cited it among the top 12 moans about life in the UK.

Granted, public transport, UKIP party leader Nigel Farage and snow ranked even higher in the survey, which was published by Metro newspaper. But it is good to see that sloppy English is still something that irks the public. Why should it matter?

The standards of many things have risen dramatically in recently years; so would it not put you off if a company (or organisation) can’t be bothered to communicate properly?

Think about it – if their website is poorly written and full of spelling mistakes, what does that say about the actual goods and services they supply?

If press releases they send to the media miss the main ‘newsworthy’ point and have other important information buried down the page, why should journalists be bothered to cover their stories?

And if a company’s social media feeds are full of unintelligible ‘youth-speak’, I would give them a miss and take my business elsewhere. Somewhere that talks to me in plain, simple English.

Content is certainly king these days, but part of that content should always be well-written words, in

Clear, simple writing always helps
It helps if your business writing is in clear, simple English – and easy to read!

a clear, simple style. Contact me for advice on helping make your business writing crystal clear.

  • What was the most irritating thing about life according to respondents to the poll? Self-service checkouts in supermarkets.

Think locally…act locally

Following the first Totally Locally networking event in West Bridgford this summer, I’m promoting my copy-writing and web content services to local businesses.

Below is the profile of my business which will shortly appear on the Totally Locally West Bridgford Facebook pages, but you can read it here first!

Naturally, I’m still very happy to take briefs from clients outside my local area, simply email me to discuss your needs.

So, here’s that locally focused profile:

Professional writer Andrew Bennett has always had a way with words – they come to him easily, whatever the subject matter!

Whether it’s writing about property lettings, artisan-made bread or even innovative fold away homes for chickens; rabbits or guinea pigs, his talents have brought these West Bridgford businesses to life.

Andrew, who has lived in West Bridgford for nearly a decade and is a member of the local Skills Exchange, aims to put passion behind his pen strokes and unearth the key messages for your business – making it stand out through creating lively web or social media content, or writing for print purposes.

As well as wordsmithing for local businesses, including for the Totally Locally website ‘Hidden Gems’ section, Andrew, proprietor of Bennett Words, has previously worked with UK and multinational sales and marketing organisations; writing for their customers, staff and those who take a close outside interest.

Meanwhile, working as a public relations consultant for several private, public and voluntary sector organisations has drawn on his writing ability to produce copy that makes the media take notice!

Andrew said: “I’m a Totally Locally fan and already work closely with local businesses including photographer Paul Carroll and web developer Simon Bramley, the latter to create bespoke digital content for clients. I’m looking forward to getting to know more businesses on my doorstep. There are some tremendous local firms providing great goods and services.”