Reaching your audience with Twitter

With over 280 million active users worldwide, Twitter can be a great place to share your messages.

Here are four key tips for using this popular social media channel:

• Plan some of your content in advance and schedule it by using a tool like Hootsuite. But keep your Twitter feed up-to-date with some ‘live’, spontaneous tweets, too
• It’s easy to gain followers. But are they right ones? Use the correct

iStock_000045402090Small buzzwords and hashtags and look at the kind of content your customers like to follow. Look for what’s trending this week, or today
• 140 characters per tweet means just that. Keep it snappy. Use plenty of pictures, video links, and shortened links to other web content to drive up interest and gain followers. Use tweets to link to your own blog
• Remember, no-one likes to be sold to directly on social media. Entice your prospective customers by posting lots of interesting, relevant content, and start the conversation with them on Twitter. Then work to keep them engaged!

These are far from the only tips about using Twitter as a communications and marketing tool. Contact me for more thoughts or tweet me at @bennettwords.

• Did you know? The Twitter team are very fond of hard-boiled eggs. At their HQ, they eat 1,440 eggs a week.

Don’t be too quick to judge

As a break from my series of blogs about PR and related writing skills, here is a topical article I have just written for the Albinism Fellowship website.

The Albinism Fellowship is a charity I support with my Public Relations and communications skills, and a hot topic at the moment is the way that Hollywood films often depict people with albinism – there is huge room for improvement on this.

I will be back next month with advice on features and how to gain coverage within this type of article, especially for small and medium sized businesses.