Helping property specialist’s messages hit the mark

Slater & Brandley has ambitions to become a major force in the West Bridgford and Nottingham property scenes, and the company expanded rapidly during 2013.

Who better to help it achieve its marketing goals than PR and copywriting specialist Bennettwords, which has a proven track record in delivering effective communications for SME clients, as well as for some bigger household names?

Slater & Brandley added an estate agency arm to its existing residential sales business last year, and communicating this new venture to customers and the wider public was a priority.

A press release written by Bennettwords gained coverage in the Nottingham Post property pages, a key media outlet for the company. Shortly after this, the firm was asked to give the Post its views on a proposed national cap on house prices, leading to Slater & Brandley’s MD being quoted alongside other property gurus from well-established firms.

More recently, more successful PR was gained with coverage of another Slater & Brandley story. The company had just moved to a new base in a distinctive building in West Bridgford, a story which appealed to both the Nottingham Post online (nottinghampost.com) and the West Bridgford Local News. Plans are now being drawn up for more PR and publicity during 2014.

Garry Slater, MD of Slater & Brandley, commented: “Andrew Bennett of Bennettwords brought a raft of fresh ideas to the table on how best to create the maximum exposure for our business and we were very pleased with the final result.

“Andrew engages in his subject with a real passion and is more than prepared to push for the very best outcome for us.” 

 

Don’t be too quick to judge

As a break from my series of blogs about PR and related writing skills, here is a topical article I have just written for the Albinism Fellowship website.

The Albinism Fellowship is a charity I support with my Public Relations and communications skills, and a hot topic at the moment is the way that Hollywood films often depict people with albinism – there is huge room for improvement on this.

I will be back next month with advice on features and how to gain coverage within this type of article, especially for small and medium sized businesses.